When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
</a> Bats can live more than 30 years in the wild but have a very low reproductive rate, which means it is very difficult for populations to rebuild after the disease hits, said Gerda Nordquist, Minnesota DNR bat expert.
</a> “I do a lot of painting. I might step back and just paint.” He’s deadly serious. “I started off doing fine art. When I went to art college as a teenager my eyes were opened. I painted a lot and listened to music. I want to try to get back to all that, because I was really peaceful there. I’m still searching for that freedom.” And that’s what the money is really granting him. “The one thing you can do if you’ve earned a few bob is buy your freedom. For years my wife and I thought that someone was going to knock on the door and go ‘You two – out!’ We didn’t think we deserved our house. But no, we’ve done enough. In my head I’m going: ‘I’ve been subservient all my life and tried not to upset anyone and been polite and called people sir. I’ve earned my freedom.’”
</a> The retirement fund for Detroit's police and fire workers,along with the city's General Retirement System are at thecenter of a battle in U.S. Bankruptcy Court over whether pensionbenefits can be reduced to help the cash-strapped city.
</a> The excitement began to die down around 1 a.m. but the two decided to have one last hooray as they went back for round two around 1:30 a.m. to boogie down to Jackson Five's "ABC 123" and "We Are the Champions" by Queen.
</a> Indeed, India had its own crisis in 1991, when having expended its own foreign reserves, it was forced to seek a $2.2 billion loan from the International Monetary Fund, complete with a humiliating airlift of gold to Britain and Switzerland to serve as collateral.
</a> Mexico's conservative National Action Party, or PAN,proposed its own aggressive energy reform on Wednesday, whichwould dismantle the current ban on concessions and risk-sharingcontracts in addition to a broad opening of the electricitysector and the creation of a fund to administer Mexico's oilwealth.
</a> Perhaps only Puig could flip his bat high in the air, then stand at the plate and admire what he thought was a sure home run to right field â and still recover in time to fly around the bases and go in standing at third with a triple, throwing a pump-fist to the sky.
</a> Militias from both cities, empowered by new weapons caches, launched attacks against tribal rivals that had sided with the regime, turning their cities into ghost towns: a UN investigation concluded that Misratansâ campaign of collective punishment against Tawerghans â the displacement of 40,000 people, kidnapping, torture and extrajudiciary killings â qualify as crimes against humanity. By this time, militia members talked of the need to turn over power to a central authority. But as time went on they continued to ignore authoritiesâ calls to leave the capital, and went on talking about submitting to state authority while consolidating their control and seeming ever more pleased with their new power.Â
</a> John Williams, president and chief executive of the Federal Reserve Bank of San Francisco, takes part in a panel discussion titled ''U.S. Overview: Is the Recovery Sustainable'' at the Milken Institute Global Conference in Beverly Hills, California May 1, 2012.
</a> The Government is offering £12bn-worth of guarantees to lenders to fund £130bn of lending. If homes are repossessed and lenders lose more than the borrowerâs deposit, they can access Government guarantees.
</a> CEO Don Thompson, at the helm for more than a year, has switched top management and shaken up menus to boost sales and profits. Now, analysts are asking if McDonald's woes are due to poor execution rather than external factors.
</a> Monday marks the 10th anniversary of the death of Hootonâs son Taylor, a 17-year-old baseball player from Plano, Tex., who committed suicide in 2003. Hooton, who believes his sonâs death was linked to steroid use, created the foundation to battle the use of performance-enhancing drugs by teens and young adults.
</a> “There have definitely been periods that weren’t so good,” Taupin says. “In the late Eighties and early Nineties we made some albums that, quite honestly, were crap records. There was a certain amount of distance between Elton and me. I don’t mean in our relationship; I just think we were floating in different spheres. We weren’t communicating enough, and complacency set in.
</a> What's more, the rules are only one piece of a complex jigsaw of budgetary surveillance, which extends to the European statistics agency Eurostat and the powers it has to search governments suspected of massaging their accounts.
</a> A 2008 moratorium on capital punishment imposed by Pakistan's previous government expired on June 30 and the country had been due to execute two jailed militants in August - a plan described by the Pakistani Taliban as an act of war.
</a> "We still believe there will be an increase in the volume,"Jean-Jacques Ruest, CN's chief marketing officer, said on aconference call. "The (percentage growth) may not be the samebecause the base is getting bigger, but there is still alikelihood that crude-by-rail will continue to rise in volume."
</a> The suspects followed Chris Lane, 22, as he jogged alongside a road in Duncan, Okla., Friday afternoon, shot him in the back and left him to die on the side of the road, Duncan Police Chief Danny Ford told ABCNews.com
</a> Groups listed as plaintiffs in the case include Muslim and Unitarian religious associations, two marijuana reform organizations, Greenpeace, three pro-gun groups, Human Rights Watch and a handful of technological and political pressure groups.
</a> SAN FRANCISCO, July 9 (Reuters) - The pilots aboard theAsiana Airlines Boeing 777 that crashed in SanFrancisco relied on automatic equipment - an auto-throttlesystem - to maintain airspeed and did not realize the plane wasflying too slowly until it was just 200 feet (60 meters) abovethe ground, the head of the U.S. National Transportation SafetyBoard said on Tuesday.
</a> BEIJING, Aug 2 (Reuters) - China's Sinopec Corp and U.S.-listed Weatherford International are inadvanced talks about forming a joint oilfield service company,as the world's top energy consumer seeks overseas expertise tohelp unlock its vast shale resources, said people with directknowledge of the matter.
</a> Agency officials were keen to highlight that the warnings in the reports were sent to seven government agencies, including the interior ministry, the police, the CID department and the cabinet secretary.
</a> Through the first third of the game, the Dodgers maintained a significant lead in time of possession, with Zack Greinke cruising through the early innings. Clayton Kershawâs co-ace had a perfect game going with two outs in the third inning, when he encountered his first blip, and it was an odd one: A single by Kelly, the opposing pitcher.
</a> "If we are to have a healthy relationship with the US, based on mutual respect and benefit, EU governments must not be afraid of defending core EU values when they are infringed. EU leaders must finally take a clear and unambiguous stance on the NSA violations at this week's summit."
</a> "Just five years after the worst downturn since the Great Depression, the city's construction industry finds itself on the brink of yet another building boom,â Building Congress President Richard Anderson said.
</a> "An explosion of new textures and effects is emerging which allows young women in particular to easily personalise their nail look. Nail makeup is also relatively purse-friendly, offering a range of affordable options and results that do not need daily application."
</a> Hug-A-Smurf Night at ET Quiggs! âMe again! Just want to know if you can mention âHappy Birthdayâ to Carole, resident Smurf at ET Quiggs (Bellmore). Stop in tonight and help us celebrate! Look out for my summer Christmas Party invite soon. Eileen Roland Romano.â
</a> The chaos began late last week when tropical storms Ingrid and Manuel converged from the Atlantic and the Pacific, drenching Mexico in massive rainfall that has hit around two thirds of the country, according to the interior ministry.
</a> How totally ironic that the US government and its willing accomplices, who together possess and control some of the very largest series of stock piles of Chemical Weapons on Earth are pontificating about controlling the chemical weapons in Syria, of which large quantities are likely already in the hands of the so-called âFree Syrian Armyâ, a motely collection of fanatical, butchering Terrorists, flooding into Syria from all over the Middle East.
</a> Non of the original bond holders of Chrysler ever got their money – just Fiat and the unions. Why doesn’t the press print the truth about how the government monies were dispensed. The law says the shareholders should get paid first for they risked their money. But Obama and friends gave the money to the unions and a foreign car company. WAKE UP AMERICA – we are being thrashed by this idiot.
</a> Nader, who twice ran for president and still works at the nonprofit advocacy organization Public Citizen, has been pursuing the idea for the museum for years only to run into several roadblocks. But he said he has raised about $2 million, a museum design firm has been hired, and renovations are set to begin in the fall. He expects the museum to be established in the next two years.
</a> In one case, former lawmaker and rights advocate Ziad el-Oleimi came under fire for referencing an Egyptian proverb that some saw as an insult to then-military ruler Field Marshal Hussein Tantawi. El-Oleimi, who was earlier beaten by military police during a protest after he was elected to parliament, had referred to Tantawi as a donkey during a rally.
</a> Mischa Barton was arrested and booked Dec. 27, 2007, in West Hollywood., Calif. The 'O.C.' starlet was charged Tuesday Feb. 26, 2008 with driving under the influence of alcohol or drugs, driving while being over the legal blood alcohol level, driving without a valid license and possession of marijuana.
</a> Drawing a salary of $175,000 from LensRentals.com, he was able to sustain their lifestyle. By that time the business had become a family affair: His daughter and son-in-law joined in 2008 and 2009 respectively; his son signed on in 2010.
</a> âWe are using investment dollars to pay currentoperational bills, and that approach is not without risk to ourlong-term effectiveness,â he said in the statement. âWe canâtmortgage our future.â
</a> The Daily News has some of the most memorable photos in sports history. From legendary boxers and iconic tennis players to golfing greats and fabled Olympians, the Daily News has the photos you want of the once-in-a-lifetime sports moments. Find yours today and relive history.
</a> Dissenting voices also expressed caution at believing in the ability of the 'Friends of Syria' to deliver on their promises. Although the communique warned against "delaying tactics" it set no firm deadline for creating a transitional government. Many believe that creating a transitional body by the "mutual consent" of the opposition and the Syrian regime representatives is a pipe dream.
</a> "The nation's credit is at risk because of theadministration's refusal to sit down and have a conversation,"Boehner told ABC's "This Week," adding that there were notenough votes in the House of Representatives to pass a "clean"debt limit bill, without any conditions attached.
</a> âWeâre looking to show the authority that when it comes to safety, Local 100 is unified, organized and able to face whatever challenges arise,â J.P. Patafio, a Local 100 vice president, said Wednesday.
</a> With Joffrey sent to bed, Tywin picks a different thread of family infighting, keeping Tyrion around for a post-council rap session. Tyrion wisely breaks down how his father constructed the events that led to the Red Wedding, but admonishes him for the means by which the events played out.
</a> But she remains excited about the new chief rabbi â whatever his plans and priorities. "We don't know what he'll do. Luckily, he's a fabulous chap who is multi-skilled, so we'll see where he goes. I always think that when people say, 'Oh, Rabbi Mirvis will be a rabbi's rabbi and he'll be good for the community', it already clips his wings. And I don't want to clip his wings."
</a> Brahmi's death further deepened divisions between Islamists and their secular opponents that emerged after President Zine al-Abidine Ben Ali was toppled in 2011 in the first of the revolutions that also felled leaders in Egypt, Libya and Yemen.
</a> Tejada went racing back into shallow left field on Angel Paganâs pop up with one out in the eighth. Andrew Brown, who had just been switched from right to left field, also came rushing in. As they came within striking distance, Brown went down and slid trying to avoid Tejada, who tried to hurdle Brown.
</a> CHICAGO — Illinois has become the 20th state to legalize medical marijuana with some of the strictest standards in the nation. But the proposal will take many months to set into motion because of complex rules and regulations. Here's a closer look at the details:
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</a> "Ten years plus. This is what you consider for yourretirement funds or kids' college funds," LGM's Vester Nielsensaid. "Take a cornerstone of your portfolio and you leave itaside with a long-time horizon, not money you depend on in theshort run."
</a> Fearing an economic slowdown ahead of an election cyclestarting next year, he has championed loose monetary policy andrailed against a "high interest rate lobby" he sees as seekingto undermine Turkey's growth.
</a> Buffett did provide a glimmer of hope if the Oct. 17 debt limit deadline is breached. "If it goes one second beyond the debt limit, that will not do us in. If it goes a year beyond that would be unbelievable."
</a> Many of the top Brotherhood figures have been charged with inciting violence, but have not been arrested and are still at large. The public prosecutors' office announced new charges against seven Brotherhood and Islamist leaders on Monday.
</a> Looking for a scapegoat, the US Navy placed responsibility for the disaster on Captain McVay, who was among the few who managed to survive. For years he received hate mail, and in 1968 he took his own life. The surviving crew, including Cox, campaigned for decades to have their captain exonerated - which he was, more than 50 years after the sinking.
</a> At the time of the transplant, the organ donor was brain dead from what doctors thought was ciguatera, a form of food poisoning caused by contaminated fish. That he had recently been bitten by two raccoons, the most frequently reported rabid animal in the United States, went unreported until after the transplant, according to the report.
</a> The ADP report is closely read as a indicator of what the government jobs report will show. The Labor Department will release its data tomorrow morning. Economists predict the U.S. created 178,000 new jobs. The two sets of figures often conflict, though a new calculation method has moved ADPâs estimate closer to the governmentâs.
</a> âWe have not learned any facts that are inconsistent withour belief that the Company is a pyramid scheme that engages inunlawful and deceptive marketing practices,â Ackman wrote. âInfact, there have been a number of materially positivedevelopments that increase the likelihood of regulatoryintervention and the Companyâs closure.â
</a> U.S.-based Applied Materials, the world's largest maker of chipmaking equipment, and third-ranked Tokyo Electron announced the all-stock deal late on Tuesday. On completion, it would be the biggest foreign takeover of a Japanese manufacturer. While board representation is to be split evenly, Applied Materials shareholders will own 68 percent of the new company, keeping them firmly in control.
</a> Several officials running new state-based insuranceexchanges that are due to open for enrollment next month saidthey expected to have access to funds in the case of a shutdown,which if it happens, would also start on Oct. 1, the beginningof the the fiscal year.